This checklist will help you design an effective content marketing strategy that connects with your audience and aligns with your goals.

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Checklist for an Effective Content Marketing Strategy.

A content marketing strategy is a plan for reaching a marketing goal for your business— using content.

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Think of it as a map. If content marketing is the journey you need to take toward brand success, content strategy is the blueprint that directs it.

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Your content strategy will be the guide to everything you create!

An effective content marketing strategy:

• [ ] Considers its audience - You have to know exactly who your content is being created for.
• [ ] Creates a plan to provide value- Once you know who your content is for, use it to solve their problem! Ultimately creating value and showing yourself as the expert all using content.
• [ ] Is documented- “Write the vision and make it plain”

When building your strategy, you need to understand and ask yourself the following:

• [ ] WHY you’re creating content
• [ ] WHO will create the actual content
• [ ] WHEN will you create your content
• [ ] HOW will you keep your content on brand?
• [ ] WHO will maintain? (It’s not enough to create/publish! Your content needs to be maintained and monitored